This paper is to present the strength estimation of the cement mortar incorporating 20% of fly ash by equivalent age method. ASTM C 1074 was applied to achieve apparent activation energy($E_a$). Cement mortar was cured at the temperature of $5^{circ}C$, $20^{circ}C$ and $35^{circ}C$ respectively to measure the setting time and compressive strength at designed age. According to test results, it is found that an increase in curing temperature resulted in an acceleration of setting time. $E_a$ was achieved to 34.75 KJ/mol. It was also found that by estimating strength development with Plowman and Gompertz model, good agreement between calculated value and measured one was achieved.