Valve seats press-fitted in the cylinder head function to hold exhaust gas inside the ignition chamber and to transfer heat to the coolant moving in the water jacket of the head. The press-fitting of the valve seats to the head at ambient temperature has been widely spread out due to its many advantages over pressing with frozen valve seats or with a heated head. The benefits include lower equipment costs, lower running costs, and fewer installation faults during the press-fitting. Nevertheless, a systematic approach for pressing at ambient temperature (ATP; ambient temperature press-fitting) has not been studied and analyzed to date. A technique to check the reliability of the press-fitting by measuring hoop strain inside the valve seat and the FEM procedure to simulate ATP is developed in this study. The FEM procedure of ATP developed here exhibits a concurrence with experimental results. Utilizing the DOE (Design of Experiments) technique, we determined the effects of various geometric parameters and the optimal shapes of the valve seat and cylinder head. The optimal shapes have been successfully applied in an actual engine and varified in a running-engine test.