Although low spatial resolution satellite images like MODIS and GOCI can be important to observe land surface, it is often difficult to visually interpret the imagery because of the low contrast by prevailing cloud covers. We proposed a simple and adaptive stretching algorithm to enhance image contrast over land areas in cloudy images. The proposed method is basically a linear algorithm that stretches only non-cloud pixels. The adaptive linear stretch method uses two values: the low limit (L) from image statistics and upper limit (U) from low boundary value of cloud pixels. The cloud pixel value was automatically determined by pre-developed empirical function for each spectral band. We used MODIS and GOCI images having various types of cloud distributions and coverage. The adaptive contrast stretching method was evaluated by both visual interpretation and statistical distribution of displayed brightness values.