Recently, there have been suggestions that power factor should be considered to increase the efficiency of electric power supply when evaluating the performance of the electric appliances in standby mode and the related studies have been conducted to improve the efficiency standard of standby power. But, they lack the analysis of the standby power characteristics with the changes of power factor. This study is conducted to analyze the standby power characteristics of TV which is a typical home appliance and reaches a conclusion that the apparent power can be a more reasonable index which reflects the efficiency of electric power supply. It is also found that LED TVs show the best performance in standby mode. Moreover, an example to set standby power standards on TVs to be applied in the future is suggested, considering the energy efficiency policies for appliances.