This study aims to examine the effects of talent types and appearance affect perception on the clothing consumption values in 367 adults(female and male). The present study is the first to consider both talent types and the appearance affect perception on the clothing consumption values correlates to appearance management behaviour. As a results, the talent type of 367 respondents was mean=3.324. The highest talent of 367 respondents was interpersonal talent, the lowest talent was logical-mathematical talent among 8 talent types. The effects of 8 talent types on 5 clothing consumption values were significant on the regression analysis, specifically the results showed that the effects of linguistic, musical, interpersonal and intrapersonal talents among 8 talent factors on the clothing consumption value were significant. Regression results showed that if the practical and the inner-directed appearance affect perception factors among 3 appearance affect perception factors increase by one standard deviation, the social, political, aesthetic, and emotional clothing consumption values increase by each standardized efficient ${eta}$. The effects of 8 demographic factors on 5 clothing consumption values were significant on the regression analysis, specially, occupation, monthly clothing allowance, income, and sex variables were significant, the results revealed that if the occupation factor(specialist and administrator) increases by one standard deviation, the social, political, aesthetic, and emotional clothing consumption values increase by each standardized efficient ${eta}$. Finally, this study suggests that the 3 independent variables(talent types, appearance affect perception factors, and demographic factors) were predictors related to clothing consumption values. The higher the score, it was concluded that the independent variables were more active in clothing consumption behaviour.