This paper presents the multi-objective optimisation of an Inductive Coupled Power Transfer (ICPT) device. A setup as complicated as the one at hand in this paper is extremely hard to model analytically. To acquire some knowledge about the influence of the geometric factors, a sensitivity analysis is first performed using design of experiment (DoE) and finite-element modelling (FEM). It allows validating that the choice of the free factors is relevant. This being done, the optimisation itself is performed using a genetic algorithm (GA), with two objectives and a strict functioning constraint.