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The Infrastructure of Public Opinion Research in Japan
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  • The Infrastructure of Public Opinion Research in Japan
  • The Infrastructure of Public Opinion Research in Japan
저자명
Kubota. Yuichi
간행물명
Asian journal for public opinion research : AJPOR
권/호정보
2013년|1권 1호|pp.42-60 (19 pages)
발행정보
아시아여론조사학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

This article introduces the infrastructure of public opinion research in Japan by reviewing the development of polling organizations and the current situation of social surveys. In Japan, the polling infrastructure developed through the direction and encouragement of the U.S. occupation authorities. In the early 1969s, however, survey researchers began to conduct their own original polls in not only domestic but also cross-national contexts. An exploration of recent survey trends reveals that polling organizations tended to conduct more surveys during summer, in the mid-range of sample size (1,000-2,999), based on random sampling (response rates of 40-50%), and through the mail between April 2011 and March 2012. The media was the most active polling sector.