The purpose of this study is to identify the factors that influence the willingness to marriage initiation(WMI) among the never married in their 30s. In particular, we examine the effect of financial resources on the WMI. A data set from the National Survey of Marriage and Childbirth (2009 Wave) were analyzed. We find that the effect of financial resources on the WMI are different by gender. Home ownership is a statistically significant factor in the logistic regression model for men, but not in the model for women. Women with higher earnings are more likely to be single and unemployed men are more likely to be single than employed men. In the Korean societal contexts, these findings support the bi-standard of financial resources between male and female in the marriage market.