- 인터넷 패션정보 확산에서 네트워크 특성의 영향에 관한 연구
- ㆍ 저자명
- 송기은,황선진,Song. Ki Eun,Hwang. Sun Jin
- ㆍ 간행물명
- 服飾
- ㆍ 권/호정보
- 2013년|63권 2호|pp.1-13 (13 pages)
- ㆍ 발행정보
- 한국복식학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study is to examine how the features of network in the Internet fashion community affect the diffusion of fashion information to members in the online community with other variables (informative features, consumer features). Communities that actively exchange fashion information among their members were selected for the social network analysis and hypothesis verification. As a result, we found that a few information activists influenced most of the information receivers in the network features of fashion communities. Also, we found that the informative features (usefulness, reliability), consumer features (NFC, innovation) as well as the network features (connectivity, power), have a significant influence on the diffusion of Internet fashion information which verified the importance of the network features in the study on the Internet.