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A Cross-Cultural Study on the Effect of Group Discussion in AHP-Group Decision Making for a Car Purchase
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  • A Cross-Cultural Study on the Effect of Group Discussion in AHP-Group Decision Making for a Car Purchase
  • A Cross-Cultural Study on the Effect of Group Discussion in AHP-Group Decision Making for a Car Purchase
저자명
최필성,주원,Choe. Pilsung,Zhu. Wen
간행물명
대한안전경영과학회지
권/호정보
2013년|15권 1호|pp.271-281 (11 pages)
발행정보
대한안전경영과학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

In the trend toward globalization, cross-cultural teams in organizations are becoming more and more common. In particular, the influence of China and Western Europe on the global economy is getting increased. With this trend, it is important to understand cross-cultural characteristics for group decision making in managerial environments. This study aims at analyzing cross-cultural differences between China and Western Europe in light of the effect of group discussion in group decision making. An experiment simulating a decision of a car purchase was conducted. A total of 48 subjects (24 Chinese and 24 Western Europeans) assigned in decision groups were asked to judge relative importance ratios of nine factors affecting their purchase decisions using the AHP program developed for the experiment. Three dependent variables (consistency, satisfaction, and consensus) were measured. Chinese were slightly more consistent than Western Europeans in discussion-involved group decision making. In terms of decision satisfaction, Western Europeans were more satisfied with discussion-included decisions than discussion-excluded decisions. Chinese, on the contrary, did not show a significant difference. There was no significant difference between two cultures in decision consensus.