Recently the value and importance of contents industry is rapidly increasing. In particular, consumption on contents convergence integrating contents and new technologies is being increased as smart devices become popular. Next generation contents convergence industry is being recognized as a new engine for national economic development. However there is no concrete framework defining next generation contents convergence industry. This fact brings about serious problems in defining the scope of the industry. To develop effectively new industry, there is a strong need to define types of contents convergence based on dominant factors leading content convergence trend while shedding light on contents, technologies and industry. To define classification of next generation contents convergence indudstry, this study analyzes attributes of contents convergence and carries out conjoint analysis. Based on the attributes found from conjoint analysis, the study suggests new classification scheme of contents convergence industry.