Using ArcGIS Model Builder, with emphasis on the importance of ecology and user friendliness, a model for site selecting tool is developed. This tool is developed by establishing standardized method for data selection and analysis with evaluation criteria using GIS. For this task, our first action was to objectively define and establish 18 elements to evaluate the potentiality of the site based on extensive literature reviews. These 18 elements reflect environmental, social/cultural and legal aspects that may influence the decision process to select the desired site. Secondly, using ArcGIS Model Builder, 18 analytical elements were made into thematic mapping which represent systematically organized graphic input to the model with automatic double check system and overlay analysis capability. Thirdly, to validate the effectiveness of the developed model, site location analysis was performed using the actual site, Buk-ku, Pohang.