The purposes of this study were to explore the differences of consumer characteristics and expenditures on local food between large scale stores and direct sale stores selling local food and to find some influencing factors on the expenditure on local food from both consumer groups. First, the levels of perceived attributes of local food were high for both consumer groups but were much higher for consumers from direct sale stores of local food. For food consumption patterns, consumers from direct sale stores presented higher levels than large scale stores and were found to be significantly different. Food choice motives were found to be significantly different in both groups. In addition, for the consumer characteristics, age and living with children under age 18 were found to be significantly different between both groups, while sex, education and household income were not. Second, expenditure of local food from direct sale stores was found to be significantly higher than large sale stores. Finally, expenditure of local food from large scale stores was found to be significantly influenced by age, price and seeking well-being, while expenditure of local food from direct sale stores was found to be significantly influenced by age, availability of local food, seeking cuisine, seeking satiety and sensory appeal.