As the Western technologies have been introduced to our culture since the modern age. We have uncritically accepted Japanese style terminology for new things without reflection on the relations of concept, language and fact. Concept is the basis of human thinking and also a criterion of distinguishing what we see and hear. Thus, establishment of concept and naming are important once new technologies or objects are created. In the study, we will take automobile terminology which is relatively familiar to us for example in order to explain the importance of naming. We will reflect our reality where the Japanese style terminology and English style terminology for the automobile components and structures are mixed up and urge the need of establishing the easier terminology. Reorganizing the terminology is also important but automotive engineers and linguists need to work together on ways to translate the terminology into easier ones for common people.