For the proper cooling of in-wheel motor, the cooling channel should have the characteristics which are low pressure drop and adequate cooling oil supply to motor part. In this study, the flow performance of cooling channel for in-wheel motor was evaluated and the shape of the channel was optimized. First, the pressure drop and flow distribution characteristics of the initial channel model were evaluated using numerical analysis. Also, by the result of analysis and design modification, 4 design parameters of the channel were selected. Second, using the Taguchi optimal method, the cooling channel was optimized. In the method, nine models with different levels of the design parameters were generated and the flow characteristics of each models was estimated. Base on the result, the main effect of the design parameters was founded and optimized model was obtained. For the optimized model, the pressure drop and oil flow rate were about 0.196 bar and 0.207 L/min, respectively. The pressure drop decreased by about 0.3 bar and the oil flow rate to the motor part increased by about 0.2 L/min compared to the initial model.