Since nowadays mobile phone messages are flourishing, the application of electronic coupon (e-coupon) will become a trend for mobile users. E-coupon for mobile commerce can provide mobility for users and distribution flexibility for issuers. In this paper, we propose a mobile e-coupon system that just applies some simple cryptographic techniques, such as one-way hash function and XOR operation. In our system, the customer can control the number of issued e-coupons and the issuer can prevent them from double-redeeming. The customer does not need to perform any exponential computation in redeeming and transferring the coupons. Our scheme uses one-way hash chains for preventing from double-spending.