In this paper, we present an anonymous authentication and location assurance protocol for secure location-aware services over vehicular ad hoc networks (VANETs). In other to achieve our goal, we propose the notion of a location-aware signing key so as to strongly bind geographic location information to cryptographic function while providing conditional privacy preservation which is a desirable property for secure vehicular communications. Furthermore, the proposed protocol provides an efficient procedure based on hash chain technique for revocation checking to effectively alleviate communication and computational costs on vehicles in VANETs. Finally, we demonstrate comprehensive analysis to confirm the fulfillment of the security objectives, and the efficiency and effectiveness of the proposed protocol.