The traditional application of organic dye provides the coloration effects toward various substrates such as textiles, paper, plastic, leather and so on. However, in recent years, these organic dyes, namely colorants, have a great attention in the high technology or high performance industries of electronics and reprographics. In the subsequent discussion of this manuscript, particular emphasis will be given using various examples and explanations on colorant and color chemistry. These high performance uses present interesting challenges to the colorant chemist to design dyes to satisfy the often demanding criteria required. In this context, the following content describes how those researches are being met in the important colorant application to the academic and industrial areas.