This study analyzed the effects of specific factors on the fluorescence index of the fluorescent whitening agent (FWA) that is used for internal addition. The specific factors were identified by the literature review, and a statistical survey was carried out to analyze the effects of those factors on the fluorescence index. Bulk, grammage, fillers and internal sizing agents were selected as the specific factors. The paper samples were prepared with internal FWA in a laboratory. The fluorescence indices of the model papers were measured, and p-values of the specific factors on the fluorescence index were calculated by the SPSS program. Most of p-values were greater than 0.05, so the specific factors do not have a significant impact on the internal FWA fluorescence index.