Bus service is easily adjusted to accommodate the changed demand. Despite the flexibility of that, its relocation should overcome the following problems: first, Bus line rearrangement should consider the balance between the demand and the supply to enhance the transit equity among the users scattered around the area that supply against demand imbalances. Second, the existing demand analysed is to crude since the demand was analysed based on TAZ. mainly based on the Dong unit. Utilization of the GWR and GIS-T data can resolve the problem. In this paper, the limitation of the conventional transit demand analysis model is overcome by deploying the GWR model which identifies the transit demand based on the geographic relation between the service location and those of the users. GWR model considers the spatial effect of the bus demand in accordance with the distance to the each bus stops using SCD(Smart Card Data) and BIS(Bus Information System). This demand map was then superimposes with the existing bus route which identified the areas where the balance between demand and supply is severly skewed. since the analysis was computed with SCD and BIS at every bus stops. the shortage and surplus of bus service of entire study area could computed. Further. based on this computational result and considering the entire bus service capacity data. Bus routes optimization from the oversupplied areas to the undersupplied area was illustrated thus this study clearly compared the benefits the GIS.