In this paper, we propose cost-effective device-to-device (D2D) advertisement scenario with properties of proximity and timeliness through the convergence of D2D communications and social commerce service. We numerically analyze advertisement dissemination effect of the proposed scenario according to the number of sectors, and demonstrate the performance of the normalized D2D coverage, the average number of D2D users, and the average D2D coverage per user via intensive simulations. We verify the accuracy of the results for our numerical analysis compared with the simulation results.