This paper proposes an optimum operation method for open type ground heat exchangers. A series of TRTs and artificial heating/cooling operations were carried out while monitoring temperature in the hole of SCW. The ground temperature naturally increases with depth, but a switch between the cooling/heating mode results in a change in the distribution of ground temperature. The effect of the mode change was evaluated by performing LMTD and COMSOL multiphysics analysis for a reduced model with the depth of 150 m. As a result, in the cooling mode, the upstream operation is more efficient than the downstream operation and reduces EWT by $2.26^{circ}C$. On the other hand, in the heating mode, the downstream operation is advantageous over the upstream operation and increases EWT by $3.19^{circ}C$. The merit of the optimum operation will be enhanced for the typical dimension of SCW with a depth of 400~500 m. In the future, an open type ground heat exchanger system adopting the optimum operation with variation in the ground temperature will be used in practice.