Frictional heat greatly influences the friction behaviors during clutch engagement. Therefore, the engagement of a wet or dry clutch is frequently not under control by the frictional heat. In a wet clutch, the frictional temperature also specially needs to be controlled, and in many cases, the clutch material is selected to prevent a temperature rise from the friction between friction pad and separator. However, only the selection of the clutch material cannot ensure sufficient control of the temperature rise by the friction. The groove pattern on a friction pad is designed for more flow rates of transmission fluid between the contact gap of clutch pad and separator for the cooling effect. In this work, grove patterns are designed for more flow rates out of the contact gap between friction pad and separator plate. Selected groove design shows the improvement flow rates of transmission fluid through both inner and outer radius, where most of the transmission fluid flows through the outer radius when the clutch is engaged due to the centrifugal force in conventional wet clutch groove. Several comparisons of the amounts of frictional heat generated on clutch pads are made in order to verify the decrease of the temperature rise according to the flow rates along the groove patterns.