This paper suggests the strategy for building MICE industry in Gyeongbuk region. The tourism resources possessed by Cheongsong-gun and the SWOT matrix analysis strategy as the MICE industry are presented and implications for local government 's tourism policy implementation are presented. The purpose of this study is to find out the ways to attract the rural MICE industry in Cheongsong-gun province. The strategy for building MICE industry in Gyeongbuk Cheongsong-gun province is as follows: First, It is necessary to expand convenience facilities and improve service for tourists. The local government of Gyeongbuk-do must set MICE industry complex in order to induce the facilities related to MICE to be clustered there. Second, Cheongsong-gun needs to specialize in regional specialization, and it is necessary to plan a nature-friendly green convention-related event or to develop tourist products with traditional culture. Third, It is necessary to strengthen the ability to develop differentiated contents for the sustainable local MICE industry by carrying out short-term public relations attracting activities. Fourth, It is necessary to lead local professional companies and manpower training. Finally, It is important to form a consensus among local residents. The local government of Gyeongbuk-do must progressively activate an integrated marketing by establishing marketing strategy and information system adjusting to the economic environments of Gyeongbuk-do.