Social Network Services(SNS) is a kind of platform services supported by information sharing and
evaluation among a large number of users. Thus, loyalty that users continuously utilize and emotionally
commit to certain SNS is one of crucial determinants of its success. The current study tried to study how
Social Network Service users perceive interactivity and security of its mobile site influence on loyalty
toward the SNS. When it comes to methodology, we adopted scales measuring multiple dimensional mobile
interactivity, online security, and loyalty from previous literatures. Also, we utilized SPSS 23.0 for factor analysis to get empirical components of interactivity toward SNS and also applied AMOS for Structural
Equation Modeling to test hypotheses between suggested factors. As a result, while five dimensions of
interactivity toward SNS have been found according to factor analysis such as TWO-WAY
COMMUNICATION, ACTIVE CONTROL, and INTERPERSONAL COMMUNICATION, and so forth, only
two ones like SYNCHRONICITY and CONTENTS seem to play positive and significant roles in forming
loyalty toward SNS. Also, perceived security toward SNS is likely to affect loyalty. Admitting that core
benefits that consumers expect to utilize SNS are posting personal experiences and getting sympathy, the
level of perceived security which consumers may perceived toward SNS’s application turned out to be
essential to determine loyalty to a certain SNS. This suggests SNS providers have to strengthen related
services and explanation to security of posted personal information.