This study had analyzed 817 TVCs(246 in 1997, 288 in 2007, 283 in 2017) to compare androgynous gender role of figures in TVCs, and figured out below. First, classifying androgynous gender role of figures in TVCs as 4 types such as androgynous type, masculine type, feminin type, and undifferentiated type, this study has reflected that the rate of masculine or feminine type was higher than that of the androgynous type. Second, compared by year, androgynous type accounted for the biggest proportion recently. Third, compared by gender, males took bigger portion than females in the androgynous type, though males were represented as masculine type and females as feminine type. Lastly, compared by gender typed product category, masculine type applied to men’s products and feminine type for women’s products. To summarize, the rate of androgyny of figures on TVCs has risen recently, but reflected to males too much. Thus, the androgyny has been increased in males. though females consisted of feminity mostly.