It is increasingly becoming important for firms to innovate, because technological developments have accelerated and customer needs have diversified. A firm needs to perform innovation to achieve high performance and sustainable competitive advantage. However, even though the type of innovations is largely divided into product innovation, process innovation, organizational innovation, and marketing innovation, it is still lacking to consider causal relationships. Therefore, this study investigates the relationships among four innovations for firms to improve innovation performance through Korean Innovation Survey (KIS) data of Science and Technology Policy Institute (STEPI). Especially, firms will have to perform organizational innovation before other innovations as it changes their internal routines. The results show that organizational innovation is positively associated with innovation activities (process innovation and marketing innovation), except for product innovation. This study confirms causal relationships among four innovations, and we suggest the importance of organizational innovation. Firms have to consider the role of organizational innovation when they perform innovation activities in the future.
It is increasingly becoming important for firms to innovate, because technological developments have accelerated and customer needs have diversified. A firm needs to perform innovation to achieve high performance and sustainable competitive advantage. However, even though the type of innovations is largely divided into product innovation, process innovation, organizational innovation, and marketing innovation, it is still lacking to consider causal relationships. Therefore, this study investigates the relationships among four innovations for firms to improve innovation performance through Korean Innovation Survey (KIS) data of Science and Technology Policy Institute (STEPI). Especially, firms will have to perform organizational innovation before other innovations as it changes their internal routines. The results show that organizational innovation is positively associated with innovation activities (process innovation and marketing innovation), except for product innovation. This study confirms causal relationships among four innovations, and we suggest the importance of organizational innovation. Firms have to consider the role of organizational innovation when they perform innovation activities in the future.
1. Introduction 2. Backgrounds 3. Hypotheses 4. Research Method 5. Results 6. Conclusion References
