This study is a theoretical study that investigates persuasion and sympathy in the communication perspective. While the previous analyzed persuasion and sympathy through academic perspectives of education, advertising, and psychology, this study re-visits persuasion and sympathy from perspectives of communication. This study can be summarized as “sympathetic communication is more important than persuasive communication.” These are if we make someone sympathetic, then we need not to persuasive someone and because influencing others can be difficult without understanding and considering their thoughts and emotions. Contents of study are following. First, purposes and definition of communication were outlined. Second, the importance and necessity of sympathy and sympathetic communication were investigated. Third, I suggested the sympathetic communication model. Forth, I focus on sympathetic capability, module and talking was examined as a detailed plan to utilize sympathetic communication from the views of consumers, advertisement fields with antecedent empirical studies. Finally, based on sympathetic communication model, future directions of study were discussed.