Comparing with the strategies adopted by the multinational corporations (MNCs) entering China, this study analyzes a successful entry into the Chinese market by Hankook Tire Co.Ltd, which ranks the ninth in the global market share but the first in Chinese market. As the Chinese market now becomes the competitive arena for MNCs, MNCs have implemented the china location, marketing, localization and R&D in order to win in the market. Based on its technological capabilities which have been evaluated in the global market, Hankook Tire Co.Ltd also established the competitive strategies adapted to the local markets. It gained competitive advantages in the Chinese market through the popular brand image, the high quality, the moderate price, and the localized products and personnel. The success of Hankook Tire Co.Ltd in the Chinese market is attributed not only to following the entering process and strategy by MNCs that currently achieve favorable performance in China, but also to gaining the competitive advantage by successfully combining the local conditions and its core competence.