The study deals with the changed story culture at present times by focusing on its two features: the storytelling context on TV and the stories themselves that the TV holds. Talk shows, the most typical storytelling context on TV, have the characteristics that the stories, which are usually about popular entertainers\' experience in daily lives, are told in the form of competition. The stories on TV, which are called as “stories watched”, can raise the realistic effect by having those who experienced or witnessed appeared on TV as well as using the technique of dramatization and narrating by multi narrators. And the stories are mostly the kinds of mysteries, odd experience stories, human documentaries, and humorous stories. While the mysteries and the humorous stories can be traced back to the tradition of folktale genres, the stories of common people\'s experience from daily lives and their success stories are the new phase of contemporary stories on TV. The “stories watched from TV” are remarkable in that their narrative style as well as the context have drastically changed in the way of adjusting themselves to the new storytelling context of TV, a visual media. There are some problems as found in the facts that the story context will never be separated from TV commercialism or the planning idea of the program. Nevertheless, stories on TV have the advantage that they are simultaneously transmitted to as many people as can be without classifying the different social classes. It is also possible for anyone to participate to it from outside of the TV through monitering and internet in cyber space, which creates a great cyber storytelling context. This makes it more crucial for us to lead the story culture in desirable ways through positive culture criticism in the period of broadcast and internet media.