This study aimed to analyze career competencies required for college students and to investigate the educational priorities and demands for them. In addition, it explored students’ counseling needs for each career competency. Results from qualitative analyses and Borich coefficients are as follows. First, content analysis extracted twenty-six career competencies including major-related knowledge, interpersonal ability, major-related ability and skill, certificates, persistence, creativity, desirable value, foreign language ability, confidence, fidelity, and so on. These competencies were categorized into three areas: work ability, knowledge & skill, and attitude & value. Second, students’ educational needs for career competencies were high on foreign language ability, major-related ability and skill, major-related knowledge and gumption in order. Third, students’ counseling needs for career competencies were high on gumption, desirable value, linguistic ability, responsibility, and positive attitude in order. These results suggest that we should provide college students with appropriate education and counseling focusing on the career competencies which are not yet ready for them. This can be done through first assessing students’ actual educational and counseling needs related to career competencies. The results from the present study provide fundamental data for developing career-related educational and counseling programs.