Although the domestic housing supply rate has already exceeded 100%, the supply of housing with the goal of achieving the total amount by the policy decision has led to a balance between supply and demand in some local small and medium sized cities. As a result, research on the apartment market has become increasingly important to meet the needs of the housing market. The purpose of this study is to identify objective variables that affect the subscription Competition Rate of Apartments in small and medium-sized cities and to present plans for use so that suppliers can prevent unsold situations and maximize performance in the market for small and medium-sized apartments sales. The data were established from 2007 to 2016 through construction social and sales events conducted by Cheongju, Chungju, and Jecheon in Chungcheongbuk-do. Based on this analysis, PASW 21.0 program was used for analysis using the entire data to derive practical test results related to competition rates. The analysis shows that apartment characteristics (distance from train station, distance from bus terminal, number of elementary schools, number of high schools, number of bus stops) and macro environment characteristics (housing sector consumer outlook index) positively influence subscription competitiveness of local small and medium cities. This is a significant factor. In the case of small and medium sized cities, unlike large cities, which are closer to the station area, apartments in high-class residential areas newly formed in the outskirts of the center can meet the needs of potential customers, The smaller the limit of demand, the greater the market-first effect, suggesting that the consumer prospects of the housing sector with high demand should be checked and utilized for the sale activities.