The purpose of this study was to discuss effective skills in audiologic counseling and marketing with hearing-impaired adults in hearing aid rehabilitation. These two approaches have common goals of letting local customers understand the quality of hearing aid services and disseminating them to prospective customers. Hearing aid services often required effective approaches to satisfy the various needs of customers in regard to their social, motivational, and emotional states. Therefore, proactive listening and empathy were emphasized in this study to develop effective counseling and marketing approaches. Personality types were classified into four categories: Driving, Expressive, Amiable, and Analytical (Wilson Learning Corporation, 1978). Favorable outcomes were obtained for these approaches and customized strategies could be good supplements for evidence based practices in hearing aid services. KEY WORDS：Audiologic service·Counseling·Hearing aid·Marketing·Social styles.