This study is to investigate the causal relationship between the users' satisfaction about service quality of art therapy and switching costs with repurchase intentions， and suggest quality factors that make therapy participants keep participating until 삼leir participation aims are achieved. Study subjects are the guardians of the therapy participants who received at least 5 sessions of art therapy. They were s따veyed on art therapeutic service quality， the users' satisfaction， switching costs and repurchase intentions. The data collected from the survey were used to verify the study model based on experiential factors. The survey is composed of items already verified by medical and social services while the study model is structured in terms of the measuring model of service quality according to cross layer approach. To verify the study model， LISEL 8.5 as an analytic tool for structural equation modeling together with all the hypotheses from the study model are taken. The results are as follows. Art therapy services including physical environment， mutual reactions， and therapy results as in the medical services are 하1 important factors for service quality， and the factors interact with each other. Consequently， it is suggested that there is a need for the differentiated service quality with characteristics unique to art therapy to improve psychological as well as economical satisfaction of both the service provider and the user toward the development of art therapy.