"The purpose of this study was to examine the relationship among the service quality, customer satisfaction, and behavioral intention of Taekwondo gymnasium. The participants of this study were school parents of Taekeondo gymnasium participant in Incheon. Samples of 276 questionnaires by convenience sampling were used as final research materials. The statistical techniques, which were used for the analysis of this study, were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis, by using SPSS 15.0. Through these procedures, the following conclusions were elicited.
First, the service quality influenced customer satisfaction. namely, tangible influenced on a leader satisfaction, trust and tangible influenced on a facility satisfaction, conviction influenced on a program satisfaction and location satisfaction, sympathy influenced on a leader satisfaction, facility satisfaction, location satisfaction.
Second, the service quality influenced behavioral intention. namely, tangible influenced on a word-of-mouth intention, trust influenced on a re-use intention, conviction influenced on a word-of-mouth intention and re-use intention, sympathy influenced on a word-of-mouth intention.
Third, the customer satisfaction influenced behavioral intention. namely, leader satisfaction influenced on a word-of-mouth intention, program satisfaction influenced on a word-of-mouth intention and re-use intention, leader satisfaction influenced on a re-use intention, location satisfaction influenced on a word-of-mouth intention.
Key words : taekwondo gymnasium, service quality, customer satisfaction, behavioral intention"