This study aims to analyze major educational policies implemented in Korea over 16 years under the Roh Moo-hyun, Lee Myung-bak, Park Geun-hye, Moon Jae-in governments and identify why the differences exist in the media reports on these policies. For this purpose, the author examined 3,200 articles written by four media outlets, Chosun Ilbo, JoongAng Ilbo, Hankook Ilbo, Hankyoreh and applied the five frames of media coverage discussed by Semetko and Valkenburg.
The results of this study can be summarized as follows. First, the study found that 53 percent of the articles fit in the attribution of responsibility frame, 42.6 percent in the conflict frame, 26.3 percent in the human interest frame, 16 percent in the morality frame and 8.6 percent in the economic consequences frame. There was a severe conflict of interest between the progressive and conservative governments when it came to educational policies on autonomous private high schools, college entrance exams, national history textbooks and the election of local education superintendents. The frames of media coverage on these topics were also more varied. Second, conflict and responsibility frame were dominant under the Roh Moo-hyun and Lee Myung-bak regime. Also reversely, the portion of human interest frame rate were high under the Park Geun-hye and Moon Jae-in government. Third, the educational policies had been changed politically and the reporting frames of mass media were important factors influencing on people’s understanding. This means there were critical problems in the continuities and consistencies of educational policies in Korea.