Information and Communication Technologies (ICT) are rapidly digitizing our society. It continues to influence in many fields, including academics and industry, and cultural heritage is no exception.
The development of a knowledge society based on ICT will make digitization of cultural heritage accessible and sustainable for all. To keep pace with these times, museums should also use digital technologies to ensure cultural heritage communicates in both directions and create social values.
This ICT technology transformed the museum’s traditional roles, goals and functions. Modern museums do not rely on the traditional function of collecting, storing, studying, or exhibiting relics. The function and role of museums in modern society has been extended from simply and unilaterally to exhibits, using digital technology to experience exhibits. Therefore, it is necessary to develop various contents so that visitors can fully understand and actively participate in the exhibits through direct and indirect experiences.
In this paper, we will analyze the digital contents of the Italian Archeological Museum (Museo Archeologico Virtuale, MAV), which utilizes cultural heritage. MAV is an example of how to create the value of cultural heritage by pursuing sustainable transmission methods and social values of various cultural heritage. By analyzing these cases, the museum will be able to enhance what it can contribute to at this time as it enters an era of social value and refer it to finding development alternatives suitable for the domestic situation. Through this study, I would like to have an opportunity to discover and understand the meaning of the museum’ s pursuit of social values and social participation when various uses of museums and related cultural heritage are sustainable.