The purpose of this study was to explore the potential and applicability of digital art therapy by examining the elements and structure and grasp the meanings of art therapists’ digital media experience based on the phenomenological research. Using typical case sampling, five art therapists who fitted the desired profile were selected to participate in this study. The digital art therapy program was conducted between October 1 and November 12, 2019, twice a week for 90 minutes per session, together with in-depth interviews. The data collected were analyzed according to Colaizzi’s(1978) method. As a result of the study, the structure of experience was derived as “creation of a stable therapy environment,” “exploration of media and acquisition of media manipulation skills,” “therapeutic facilitation of digital media,” “therapeutic limitation of digital media,” “interaction between the functions of digital media and therapeutic objectives,” and “application of digital media and extension of their application”. Descriptions of the structure of experience were “preparations needed for digital art therapy,”, “therapeutic characteristics of digital art therapy,” and “complementary aspects of digital art therapy”. The potential and applicability of digital art therapy, identified based on the structure and meaning of the experience, are collectively a therapeutic mediating factor that promotes the creative expression of the client through the application of a stable treatment environment, skillful media manipulation, and digital media suitable for the purpose and target of therapy. This study is meaningful in two key ways; not only provides an experiential understanding of but also lays the foundation for the potential and applicability of digital art therapy.