2002 Korea-Japan WorldCup is having dynamic and important meaning that make aware of image elevation, and pride of people of our country in international community. Economical effect and citizen consciousness were expose expectation level. And local cities that World Cup game holds did enough to inform the fame in the world. Sports Event concentrates whole people by one and promotes community ceremony, and plays an important part to encourage local international exchange that is linked by H to H ( Heart to Heart ) mind. Specially, other who than an important momentum that can heighten level of international exchange serve as can. As the latest international sports event is recognized by politics, economy, Social, culturally important event, the extending effect is appearing greatly. Local governments are trying on various sports event attractions by game plan for area activation in these veins. Specially, is promoting economy and effect that is society culture of local government because revigorate important international sports event and grope activation of international exchange. Now, standard unit of internationalization is local, and localization is starting point of globalization. Present local governments are propeling international exchange to public official s overseas training, culture, art alternating current, international symposium, sports and various event. Now, it must become international exchange that correspond to opening and sudden change of foreign exchange that is competition that is not formal exchange. Central government, local government, group, enterprise and citizens total may have international sense, and when participates, it improve international competitiveness as well as functions as genuine citizen.