The college athletic sports refers to a special education process, in this process, some student-athletes who are entitled to sports specialty are admitted by colleges and colleges provide them with sports-related education to improve their athletic level to obtain excellent achievements in the sports competitions, mostly among colleges. Since 1986 when China started college athletic sports, some achievements have been attained in terms of the cultivation of student-athletes. However, problems also come along with these achievements, such as, the finite source of funds, the narrow channel of students-recruiting, the lagging system of college-sports competitions, the inefficient management and organization of college sports and so on. Under these circumstances mentioned above, this article will firstly retrospect and make a summary of experience and existing problems of cultivating high-level student-athletes in the past 20 years. Then some useful relative experience of developed countries will be discussed. Finally, this paper will present a new direction for the future of college athletic sports. According to this essay, the prosperous college-sports would be, without any doubt, an invaluable education fortune. In China, as the college-sports, especially the modern college athletic sports, only enjoys a short time of development, it is well understood that there exists many problems during the process of development. Faced with such a situation, we should set the socialization, marketization, legalization and advanced athletic level as the basic goal of college-sports. To achieve this goal, this paper will analyze based on the summary of existing drawbacks of college-sports in China, the necessity of learning the excellent experience of college-sports from developed countries. Some measures discussed in this paper should be adopted, including establishing the legal and policy system, optimizing competition mechanism and the system of funds-raising, and perfecting the mode of management. Of course, it is also needed to strengthen the idea innovation, so does the protection of the student-athletes’ legitimate right. Equipped with these measures, this paper’s ultimate purpose is to make some contributions to the flourish of the college-sports in China and the comprehensive progress of students, colleges, our country and the society.