This paper is a study on Baek-Bul-Am(Choi- Heung-Won, 百弗庵, 崔興 遠1705～1786)'s Norm(規範) based on Confucianism, which he established for the purpose of constructing his hometown(Otgol & Buindong-Dong) as a paradise. Baek-Bul-Am's attention was paid to setting up 'moral dignity’, ‘common value’ and ‘exemplary legislative custom’ which are thought to be the most important points needed for the society of clan and country as a confucian utopia. The instructions(訓), the admonition(箴), the vigilance(銘), the family motto(家訓), the regulations(節目) and the rules(規約) were made to meet his belief and the Norm can be classified into four categories : moral cultivation and home regulation(修身·齊家), the clan(族內), the country(族 外) and dangho(堂號). And the Norm can be said to be the practical core of his thoughts because it was established on the rather practical and pragmatic level instead of monotonous discussion and ideological disputes. This paper discusses the total 12 items of the Norm related to the clan which could be classified as 4 categories : the regulations of town(洞規), education(敎育), ancestor worship, filial piety and brotherly love(奉先), succession to property(分財). His Norm contains 4 distinctive features as follows. First, he tried overall institutionalization of the Norm to reinforce the identity and a sense of belongingness to establish the confucian paradise of family[clan]. The main system consists of Welfare fund(義庫) for poor relations, Event of tribe harmony(重九會), Scholarship system(學齋節目), The Fund and Regulations for ancestor worship(奉先立議) and so on. Second, his ancestrial injunction calling for replacing the traditionalized martial arts by literary arts(變武爲文) had affected forming Baek-Bul-Am's Norm to enhance the dignity of his family tradition with filial piety and brotherly love(孝悌之道). Third, main factors which had influence on his Norm were as follows : Family tradition of filial piety and brotherly love, Hsiao-hsueh(小學), Chia li(家禮), Toegye(退溪), Gyumam(謙庵), Seuae(西厓), Hakbong(鶴峯), Lyuhyun(旅軒), Chu Hsi(朱熹) and so on. Fourth, his Norm was presumed to be mostly influenced by his mother, Cho(趙氏, 1682∼1765), especially on home etiquette. Further studies on this Norm should be performed in comparison with other families.