This research was conducted to see if academic coaching based group counseling could improve the self-efficacy of a university student. The subject of the research was a current B University student from Choongnam who had voluntarily signed up for the academic coaching based group counseling. There was a total of 10 group counseling session with each session lasting for 120 minutes. Significant differences in improved self-efficacy could be observed on students who participated in the group counseling sessions. Furthermore. many students acknowledged the importance in academic coaching. the efficacy of group counseling. and their current studying habits and learned what the most effective method of studying was for them. Also a satisfaction survey conducted at the end of the group counseling session showed that there was a higher rate of satisfaction for the content and leader of the group counseling compared to the satisfaction as an individual in the group counseling session. The above results clearly show that academic coaching based group counseling has a positive effect on the self-efficacy improvement of a university student.