Museum provides cultural goods and service. It cannot maintain its commercial value - even cultural one sometimes unless it satisfies consumers' needs and desire. And competition also exists in cultural goods and service market as severe as in other markets. In modern society, a lot of cultural goods and services for commercial or non-commercial purpose fitting to various cultural desire and needs provide various satisfaction levels and prices waiting for all potential consumers who are willing to pay for. The paradigm of museum management has been shifted toward customer-oriented management for serving customer in more effective way from provider-oriented management in conservative way of serving. Bureaucratic management system cannot only impress customers' cultural desire but satisfy them either in many cases. Museum managers now understand that effectiveness of museum management becomes more important also for budget resources making it possible for new facilities, recruitment of professional personnel, and creating new programs. Coping with these matters as above, they need to coordinate between the level of perfection and customers' needs in cultural goods and service they will going to provide, and consequently, for this, the approaches using marketing strategies would be more efficient. In developed countries, many museums have adopted business management skills for operating them. In every aspect of management, it is essential having progressive and broad business mission for achieving best effects and functions what they intended to have from the beginning, and museum management should be a series of acting principles for achievement of ultimate business goal and foundation intention and for improvement of management effectiveness and efficiency. Also, museum marketing strategies should be heading toward providing affirnative stimulus to society through efficient service and business goal achievement. In this regards, chapter II discuss about the concept of Marketing, the reason why non-commercial corporation like museum in this paper needs to adopt one of the business skill, especially marketing skills in this case. The role and its significance of what museum can provide to society as adoption of business skills in museum operation would be debated and figure out what difference it make from marketing skills in commercial corporation. In chapter III, this paper discuss how marketing strategy, using marketing research, market segmentation, targeting, and 4Ps(Product, Price, Place, and Promotion) mix, show new approaches for museum management.