The purpose of this paper is to analyze the international competitive power of the tourism souvemr manufacture enterprises and grasp the source of the tourism souvenir comparative advantage. As the paper process, the bibliographic research on related data issued by the authorized research institutions from the inside and outside of country and empirical research by the distribution and collection of questionnaire to the tourism souvemr manufacture enterprises were performed in parallel. The contents of this research are summarized as belows. First factor, compound environmentCl) had market segmented/niche possibility, long-term estimation to markets, market growth rate, possibility of new product introduction into markets, employment creation level in the industry, assistance level to social development, prediction to economic growth, cost of material procurement, rate of return in future and backing effect by government to industry. Second factor, compound environment(2) had stability of market demand, lighting restrictions by government, term of investment collection, short-term estimation to markets, stability of market supply, rate of return at present and promotion aid by government. Third factor, tech/production environment consisted of total level to R & D, frequency of technology innovation, entire level to product quality including product image and value. Fourth, personnel environment had the number of mkt experts in the entire industry induding R& D engmeers, risk to relation between labor and management and labor market flexibility. Fifth, external distribution channel had infrastructure building up, location to shops and delivery efficiency. Sixth, material procurement was compounded of quality to raw material, customers image and convenience to material procurement/purchase. Seventh, government environment had finance aid by government, promotion PR aid by government and taxes aid by government. At last, eighth factor, market environment was one variable present market size.