This study set the nine imaginary product mIX to analyze the best suited product of abroad travel product as to destination with conjoint design, after theoretical study. In making of this study of that, two points are analysed. The first thing is that the relative impotance of the package's attribute is all according to price, period, destination, option(decision before leaving) for Southeast Asia, the Continental of America. and Europe. The best effective value according to the attribute is that the package attribute of Southeast Asia was according to price(magnificence), period (short), destination (multi -destination), option C decision before leaving), and the relative impotance of package attribute for the continental of America was according to price(magnificence), period(short), destination Cone destination), option(decision before leaving) The second thing is that the preference structure of abroad travel package show various preference structure as to the market segmentation according to variance of travel type using the market segmentation of consumer. This study has the following some limit. The first, it was only surveyed at Daegu and there is, I think, unfair thing to apply the result of study because the number of responser is small. the second, only 4 importance attributes of travel product was investigated and the consumer's opinion didn't was reflected in the collection process of the attribute the last, there is some unreasonable to apply the result of study for the preference attribute in direct. but, like that the endeavor applied to the reality with the consumer's preference will be needed.