In the field of psychology of clothing and fashion marketing, there have been many studies on clothing behavior but have been poorly catgorized according to the characteristics of variables. The author reviewed 120 recent studies on clothing varaibles published in Korea and grouped the variables into three categories. They are 1) the clot, ting atitude variables that consistently influence the Personal clothing behavior; 2) the market variables that are inherent to the market itself; and 3) the clothing consumer behavior uapiables that ate most related to the clothing consumer behavior. In this study the author surveyed and found that the following 9 major clothing attitude variables had been most frequently studied, including practicality, economy, modesity, aesthetics, fashionability, conformity and individuality, status symbolism, importance, and satisfaction. Two other categories will be reported in the following papers.