- 관광호텔 식당경영의 효율적 관리에 관한 연구
- ㆍ 저자명
- 이지호,최웅
- ㆍ 간행물명
- Culinary research
- ㆍ 권/호정보
- 1996년|2권 2호|pp.237-354 (118 pages)
- ㆍ 발행정보
- 한국조리학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The following, based on this study, are suggested as the efficient ways of the hotel restaurant management. Firstly, the introduction of the concept of marketing. Secondly, the exhaustive personal management. Fourthly, 2P (Positioning, Personality).1M (Merchandising) as the basic strategies Fiftyly, an introduction of quality control. Sixthly, the development of the advanced and updated technique of advertisement. Seventhly, the through control of the menu, a bill of fare. Eighthly, the impressive space production. Ninthly, the development of sincere service skills. As we have learned so far, the ultimate goal of hotel restaurants is undoubtedely the maximization of profitby enlarging the nubmer of repeating guests and new comers, the idealand alluring longrange management strategies should essentially be set up, and the unceasing study and effort are expected so that we can meet actively and positively atonce the varying guests needs and the management surroundings.