Why are there semantic difficulties in the jargon, design managementulcorner A series of changes in the meaning of design management during 40 years. since the beginning of 1950s when the term was used officially in the U.K., has been studied through a set of annotated bibliography. As a result, it is identified that such semantic confusions have been situated in relation to the shift in the emphasis on design management as a narrow sense of design - a broad sense of design - strategic management. This may imply that design management becomes an intrinsic part of corporate management in line with the increasing importance of design in the success of business.