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기능성 베이커리 제품의 이용실태와 선택 요인에 관한 연구
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  • 기능성 베이커리 제품의 이용실태와 선택 요인에 관한 연구
  • A Study on the Utilization State and the Choice Factors of the Funtional Bakery Products
저자명
김원모,이윤신
간행물명
한국조리학회지
권/호정보
2004년|10권 2호|pp.1-15 (15 pages)
발행정보
한국조리학회
파일정보
정기간행물|
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기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

This research was accomplished to prove that the actual using conditions of the funtional bakery products would be different by their sex, age group and income, and what would be main factor to choose them. This survey was examened for 268 subjects by the self-administered questionnaire method. 37% of subjects used the funtional bakery products once or twice a week. They normally paid for them 1,000-3,000 won(40%). The biggest merit of the fuctional bakey products was good for health, but high price was the weekest point of them. Over 63% of subjects answered they had the will to use the new functinal bakery products if they would be developed. Mainly they got the information of functional procuts in bakery. Females paid more than males to buy them and had stronger will to use the new procuts. As the age increased, the using frequency of fuctional bakery products also increased. The expences to buy for them once and the will to use new products increased according to income increment. Females thought more important factors as price, taste, and color than males. Twenties and forties answered price was more important than thirties and fifties.