- 외식소비자의 건강메뉴에 대한 태도에 관한 연구
- A Study of Attitude toward Healthy Menu
- ㆍ 저자명
- 이재련,엄영호
- ㆍ 간행물명
- 한국조리학회지
- ㆍ 권/호정보
- 2004년|10권 2호|pp.16-29 (14 pages)
- ㆍ 발행정보
- 한국조리학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
Today, well-being appears as new trend-code all of society. Likewise foodservice industry is influenced by that trend and as a result general menu items tend to change into healthy menu items. Therefore, the purpose of this study is to examine the customers attitude toward healthy menu. One of major research finding is that consumers better interested to healthy menu than past and have potential needs to consume it. So need to extent healthy menu market and develop to consume of healthy menu, should get competitiveness on tastes and price of healthy menu and to segment of healthy menu consumer market.